mica focus: concert promotion and risk-taking

Friday, 16. November 2018, 16:00


The conductor Nikolaus Harnoncourt once said: »Our task isn’t to rummage around in safe areas. « For him, the willingness to take risks was one of the preconditions for making music and many of the musicians taking part in Wien Modern 2018 demonstrate just that – from violinist Patricia Kopatchinskaja and improvisation collectives to Vienna’s three main orchestras and hundreds of students from the citys music colleges and universities. But what about the concert organisers’ willingness to take risks? How do music and cultural managers, concert halls and festivals navigate the two poles between risk and security? Every live performance per se carries a risk. But beyond that, what can be said about the flight to easily marketable repertoire, about the comfort zone of the familiar and about the thinking that performers must play it safe out of economic considerations? What constitutes a risk and what strategies are there to tackle such risks? What is to be lost and what is to be gained from taking risky strategies? A panel of leading international experts discuss and examine a question that is more urgent than ever in today’s music business.


Mit Christos Carras, Ruth Goubran, Patricia Kopatchinskaja, Moritz Lobeck

Jochem Valkenburg und Eleanor Ward

Bernhard Günther, Moderation


Mica Focus Round Table: Concert Promotion and Risk-Taking

In English


Produktion mica in Kooperation mit Wien Modern


Friday, 16. November 2018

mica focus: concert promotion and risk-taking

The performance has already taken place.


Wien Modern
Lothringerstraße 20
1030 Vienna

Tel.: +43 1 24200